BMX Freestyle European Series
★ Host city applications open for the 2027 season★ Apply now★ 4–6 European cities★ May–September 2027★ Host city applications open for the 2027 season★ Apply now★ 4–6 European cities★ May–September 2027
BMX Freestyle European Series
Get in Touch →
Olympic Discipline
The New Series Across Europe

BMX Freestyle European Series

4–6 European cities  //  May–September 2027
For Cities → For Sponsors →
Applications close
Applications close in
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50K+ spectators / stop●60+ riders●30+ countries●~3.2M social reach●~1000m² park●50K+ spectators / stop●60+ riders●30+ countries●~3.2M social reach●~1000m² park●
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// 01 — Two Pathways

Cities & Sponsors

01
For Host Cities

Your City. The World Watching.

A turnkey BMX Freestyle Park event for municipalities and sport departments. We bring the park, production and athletes — you provide the stage.

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Apply to Host a Stop →
02
For Sponsors

Connect With a New Generation.

Unmatched access to 18–35 audiences across Europe through sport, culture and broadcast — in multiple markets per season.

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Explore Partnerships →
// 02 — Event Format

Three Days.
One City.

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// 03 — What the Series Delivers

We Bring Everything.

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€
32×
Average economic return per €1 of city investment.
Independent research shows major urban sports events generate measurable local economic impact — through tourism, hospitality, media value and direct visitor spending. A comparable event generated approximately €50M in total economic impact: €32.5M local economic impact, €16.6M direct visitor spending and €6.7M media value.
Source: Nielsen Sports Event Impact studies, international sporting events average.
// 05 — Partnership Opportunities

Put Your Brand
In The Park.

“

BMX Freestyle is one of the fastest-growing Olympic disciplines in Europe — and it still lacks a true multi-city series connecting them. We're building the platform that connects cities, riders and brands across borders, season after season. Join us at the start.

Paweł Jaworski — Founder, Urban Sports Foundation
4–6
Events per season
50K+
On-site spectators / stop
60+
Athletes · 30+ countries
~3.2M
Social reach / stop
78%
Audience aged 18–35
W & M
Equal visibility, both categories
Twelve ways to activate, across four channels.

On-Site Branding

01
Park & Course Visibility
Branding across the competition park, finish area and athlete zone — seen by every spectator and every camera.
02
Accreditation & VIP Access
Branded hospitality area with direct sightlines to the park, athlete access and networking with city officials.
03
Athlete Kit Integration
Co-branding on athlete bibs, podium and award ceremony for maximum broadcast and photo exposure.

Activations

04
Branded Fan Zone
A dedicated activation space inside the festival footprint — sampling, demos or interactive experiences for 50K+ attendees.
05
Athlete Meet & Greet
Exclusive access sessions pairing your brand with the riders fans came to see.
06
Youth Clinic Sponsorship
Brand association with the next generation of riders through the Friday youth clinic programme.

Digital & Content

07
Athlete of the Stop
Branded content series following a rider through the weekend — built for social, owned by the partner.
08
Highlight Reels & Storytelling
Co-branded recap content distributed across BFEC channels after every stop.
09
Social Media Integration
Logo and brand presence across BFEC social assets — reaching ~3.2M per stop.

Broadcast & Media

10
Livestream Branding
On-screen presence during the Saturday & Sunday broadcast windows, including finals.
11
Press Kit Inclusion
Partner mentions in official press materials distributed to host-city and international media.
12
Official Partner Status
Recognition as an Official Partner of the BMX Freestyle European Series across all season communications.

Three Partnership Levels.

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Ready To Talk?

We respond within 48 hours — with a real partnership deck, not a template.

// 06 — Our Commitments

Built On
The Right Values.

BMX Freestyle European Series is built to leave something behind in every city — not just for three days, but for the community that hosts us.

01
Equal Prize Money
Women's and Men's categories compete for identical prize money and identical visibility — on the park, in broadcast, and in every announcement.
02
Open To All
Every host venue is selected and built for accessibility — dedicated access, clear sightlines and support for spectators with disabilities.
03
Built To Be Reused
Our modular park is designed for reuse across the season, not single-use waste. Materials, signage and structures travel from city to city.
04
Local Artists, Main Stage
BMX Series' music and culture programme is built entirely on local talent. In every host city, the DJs, live acts and graffiti artists on site are from that city — not a touring lineup.
// Culture, Not Just Sport

The Stage
Is Yours.

Music and street art are part of every stop — but the lineup isn't ours, it's the city's. Local DJs on the decks, local bands on the stage, local graffiti artists given wall space and full creative freedom on site.

The Series brings the park and the crowd. The city brings the sound and the colour.

→ For Cities: part of the standard package, not an add-on
// 07 — Questions

FAQ

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Be Part of
Something Bigger.

Whether you represent a city or a brand — we respond within 48 hours with substance, not a template.

For Cities
cities@bmxseries.com
For Sponsors
partners@bmxseries.com